Old school marketing tools aren't dead yet. Classic tools like flyers and leaflets, posters, brochures, standees and others have still been doing wonders in the world of offline marketing. Many small and medium-sized, and some large-sized businesses still use these effectively, and they still spark an interest within consumers.
Even during events and meetings something as simple as branded lanyards, certificates and ID cards can go a long way to promote your company's products and services.
Difference Between Flyers and Brochures
Flyers and brochures are two common printed items used for marketing and promotions. However, they aren't same. They actually differ in a lot of ways and they both serve different purposes.
Considering the layout, flyers are mostly always a single sheet of paper, containing bold, easy-to-read text, complemented with an eye-catching design layout or an image. It's an attention seeker. It's clear and concise, allowing the user to quickly go through important details about the brand products. A brochure, on the other hand, is more detailed, usually contains a bi-fold or tri-fold, and is usually double-sided. Brochures are used as reference materials and will contain all details and specifications about the product or the brand.
From these points, we can understand that flyers are relatively cheaper than brochures. Flyers are a cost-effective way to give out information about your brand to a large number of people. Brochures require more time and money to produce as they are a lot more sophisticated with lots of information. They're also made from more durable and thicker sheets of paper.
Which of these marketing materials are best for you?
When it comes to outdoor marketing, flyers, posters and brochures are the way to go. They are cheaper than their indoor counterparts and can reach a larger group of audiences. These old-school marketing techniques still attract a huge number of people.
If you plan to promote your brand's products during an event, subtly branded products such as lanyards, ID cards and standees can create a buzz. Even giving out branded participation and winners certificates can contribute to brand recognition.