The sun is shining, vacations are booked, and travelers are eager to explore! But with increased competition for summer business, how can you ensure that your travel agency or hospitality business stands out? In this blog, we’ll explore savvy strategies tailored to the unique demands of the summer season, ensuring your business shines bright in the competitive market.
1. Offer Irresistible Deals
Craft compelling summer offers like discounted rates or free upgrades to attract travelers. Enhance the deal with welcome kits containing print materials like destination maps and brochures, providing additional value and information to guests.
Source: https://opentextbc.ca/
2. Highlight Seasonal Experiences
Showcase unique summer experiences to attract guests. Supplement your promotions with printed event schedules or guides, allowing guests to easily explore and participate in seasonal activities.
3. Partner with Local Businesses
Forge partnerships with local businesses to expand your reach. Use print materials like co-branded brochures or flyers to promote joint offerings and events, increasing visibility for both businesses. Include print materials like Door Hangers, Button Badges, Bookmarks, Luggage Tags ensuring guests have tangible reminders of your business to take home and share with others.
4. Leverage Digital Platforms
Utilize digital channels to engage with your audience. Enhance your online presence by sharing photos of your print materials, such as welcome kits or event guides, on social media to showcase the unique experiences you offer.
Source: https://www.instagram.com/makemytrip
5. Offer Mobile Friendly Bookings
Optimize your website for mobile users to streamline the booking process. Include QR codes, Direct Air Tickets booking assistance while booking hotels providing guests with convenient access to additional information on their mobile devices.
6. Provide Exceptional Customer Service
Deliver exceptional customer service by empowering your staff, personalizing experiences, actively seeking feedback, rewarding loyalty, and showcasing positive stories. This fosters lasting impressions, builds guest loyalty, and transforms negative situations into positive ones, propelling your travel or hospitality business towards success. Encourage referrals by offering travel vouchers or discounts, and include printed referral cards in your welcome kits to facilitate word-of-mouth marketing.
7. Partner with Influencers
Collaborate with influencers to reach a wider audience. Send them personalized welcome kits containing print materials showcasing your business, helping them create authentic content that resonates with their followers and drives engagement.
Source: https://www.instagram.com/tripowa/
8. Leverage custom F&B experiences
People increasingly want experiences over material things. Rather than typical room service, upgrade your F&B dining experiences for those who are looking for a little something extra. Provide an in-room chef who will make the dish right in front of them, or a mixologist who will prepare drinks from the comfort of their own room. Create a special package with private dining experiences, a seat at the chef’s table, and a selection of tasting menus.
Source: https://www.tablecheck.com/
9. Learn and Recover for Service Failures
While exceptional service is key, recovery from service failures is equally important. Addressing guest concerns promptly and professionally demonstrates your commitment to satisfaction. This can turn a negative experience into a positive one, building trust and strengthening the customer relationship. Learning from these failures allows you to identify areas for improvement and prevent similar incidents in the future, ultimately enhancing your overall service quality and guest satisfaction.
By embracing innovative promotional strategies, you can transform the summer season into your most profitable one yet. From crafting enticing deals to showcasing your unique offerings, these tips will equip you to attract eager travelers and create lasting impressions.
So, don’t let your summer marketing & gifting plans go on a one-way ticket!
Grab our Summer Sale deals on travel essentials before they jet-set out on May 31st! Get 10% OFF on all your Marketing, Gifting and Travel essentials by using code SUMMER10.
Happy Promoting!
