Opening a restaurant is hectic at the best of times. From making sure you have got the right space, to curating the perfect menu, one often has a lot on their plate (literally and figuratively!).
It is therefore easy to not pay attention to minor details like the packaging. However, selecting the right packaging can substantially increase your restaurant’s brand value, especially with environmentally friendly food packaging and in ensuring that the package is structurally sound. Here are some tips to keep in mind when selecting your packaging.
1. Use Environmentally Friendly Food Packaging
Selecting environmentally friendly food packaging has nowadays become vital. With the growing focus on our impact on the environment, consumers are becoming increasingly aware of the importance of disposable food packaging materials.
The key detail is to be mindful of the materials used that in fact brand your image.
Prioritizing recyclable, reusable, and biodegradable food packaging materials over Styrofoam and Plastic is a great step towards running an ethical, environmentally-conscious business.
2. Brand Your Packaging To Raise Awareness
Your packaging will be one of the many faces of your restaurant. A face that will interact with hundreds if not thousands of people on a daily basis. It’s a missed opportunity if you fail to customize your packaging to its best ability!
Your packaging is what connects you to the customers. Over time, the branded packages tend to invoke an almost Pavlovian response!
Have you ever seen a Dominos box and not felt an urge to eat some Dominos? There you have it!
So, brand your food! Make it prominent and eye-catching enough for your customers to remember the logo. Let it represent you and all that your food is!
3. Use Custom Printed Food Packaging To Communicate With Your Customers
Food Packaging Boxes can do more than tell people where the food came from!
Use your packaging to decide the message you want to send. If it is a social cause or a gastronomic experience, then say it! And make sure it is clearly visible on your packaging.
If your food is from a certain region or vegan or has another unique selling point, let the customer know! Customized food packaging provides an original experience and sets your brand apart from the others.
Check out the below food packaging examples that can help you ace your marketing!
4. Brand Integrity
A key component of a successful brand is honesty. To make your customers trust you and your brand.
Make sure your food is served the way it is marketed. And that there is no discrepancy between how you market your brand and how it actually looks. False advertising and promotions lead a straight path to failure.
Honest advertising of food with thoughtful design materials will pave your way to success!
Ask yourself what do you look for in food packaging, what brands are memorable and what makes you want to buy from a certain place again.
While it’s easy to only consider the label, the practicality of the container itself is just as important.
A practical container automatically makes you a desirable purchase in the consumer’s eyes. Oftentimes, fancy pizza boxes and complex Styrofoam containers are a turn off for consumers, so when designing your packaging, ensure to put thought into what you think works best for your brand.
6. Food is King
Your food is always the main event! However, enhanced food packaging only acts as an added advantage to it.
Design plays a key role in packaging. Highlighting your brand name and logo helps your customer remember and recognise the brand. All while ensuring that the packaging serves its purpose to retain the flavours for as long as possible and make sure that the food remains hot and fresh, delivering a great culinary experience and enhancing your brand’s image.