Your product is amazing, but does its packaging reflect that? Custom labels are the secret weapon that can transform your packaging from plain to eye-catching. They not only protect your product but also communicate your brand identity and sell your product directly on the shelf.
This guide will walk you through everything you need to know about custom packaging labels, from understanding the benefits to getting them printed perfectly.
Why invest in Custom Packaging Labels?
There are several reasons why custom labels are essential for any business:
Branding: Labels are a prime opportunity to showcase your logo, colors, and brand message. Consistent branding across packaging strengthens customer recognition and trust.
Increased Sales: Attractive and informative labels can grab attention on crowded shelves, leading to more sales. Highlight key features and benefits to entice customers.
Product Information: Labels provide a space to communicate essential details like ingredients, instructions, and safety warnings. This builds trust and helps customers make informed decisions.
Protection: Labels can act as a barrier against dust, moisture, and scratches. This ensures your product arrives in pristine condition .
Ecommerce Purpose: Ecommerce labels are the informative tags attached to your products that play a crucial role in customer experience and brand communication. They not only act as identification for warehouses and fulfillment centers, but also serve as mini-billboards for your brand on the product itself.
How to design custom labels?
Creating an effective label involves considering several design aspects:
Size and Shape: Choose a label size that fits your packaging without overwhelming it. Consider the shape to complement your product design.
Materials: Select a material that’s durable and appropriate for your product. Consider factors like moisture resistance and temperature extremes. Go beyond basic paper. Consider textured stocks, metallic finishes, or even eco-friendly recycled materials to make your label stand out.
Color Scheme: Choose colors that align with your brand identity and are visually appealing. Consider color psychology to evoke certain emotions in your customers.
Imagery: High-quality images and graphics can increase brand recognition and product appeal. Use clear and relevant visuals.
Typography: Choose easy-to-read fonts that complement your brand and style. Maintain consistent font usage throughout the label.
Some other aspects to consider..
Unique Shapes: Die-cut labels in custom shapes can add a touch of personality and further grab attention on the shelf.
QR or Bar Codes: Embed a QR code that links to your website, social media, or a fun interactive experience.
By following the tips in this guide, you can create custom labels that not only inform but also captivate. Remember, your labels are a prime opportunity to tell your brand story and leave a lasting impression. So, unleash your creativity, embrace your brand identity, and design labels that make your products stand out.
And the best part? Every time a customer picks up your product, they’re holding a piece of your brand story. Make it a story worth remembering.
