Hey there! If you’re thinking about creating brochures for your business, you’re making a smart choice. In a world where digital is everywhere, a well-designed brochure gives people something tangible they can take with them and reference later.
Why Brochures Work
Let’s be honest – we’re all drowning in emails and online ads. That’s why a physical brochure can actually stand out more these days! People appreciate having something they can hold, flip through at their own pace and keep for future reference. Plus, brochures show that you’ve invested in your marketing, which sends a positive message about your business.
Choosing between Bifold and Trifold
When it comes to brochures, you’ve got two main options: bifold and trifold. Here’s the simple breakdown:
Bifold / Half Fold brochures are like a greeting card – one fold creating four panels. They’re great when you need more space for each section, like when showcasing beautiful photos or detailed information.
Trifold brochures have two folds creating six panels. They’re perfect when you have several distinct topics to cover or want a neat, compact piece that fits easily in a standard envelope.
Neither is better than the other – it just depends on what you’re trying to accomplish!
Making Your Brochure Look Professional
Whether you go with bifold or trifold, here are some tips to make your brochure look its best:
- Keep it clean – Don’t overcrowd your pages. White space is your friend!
- Use high-quality images – Blurry photos scream “amateur”
- Stick to 1-2 fonts – Too many fonts make your brochure look cluttered
- Include your branding – Colors, logo and messaging should match your other materials
- Proofread everything – Typos can damage your credibility
Choosing the Right Paper
- Thinner paper (130 GSM) works for budget-friendly projects
- Medium weight (170 GSM) is standard for most brochures
- Heavier stock (300 GSM) feels more premium and durable
Writing Content That Connects
People don’t read brochures cover-to-cover – they scan! So make your content scannable:
- Use headlines that grab attention
- Break text into short paragraphs
- Include bullet points for easy scanning
- Highlight benefits, not just features
- End with a clear call to action
Remember, people want to know what’s in it for them. Focus on how you solve their problems rather than just listing what you offer.
Working With Your Printer
A few tips to make the printing process smoother:
- Ask about file requirements before designing
- Request a physical proof before approving the full run
- Order extras – you’ll always find uses for them
- Allow more time than you think you’ll need
- Start with a smaller quantity if you’re testing a new design
Making the Most of Your Brochures
Once you have your brochures in hand:
- Keep some in your car, office, and bag – opportunities arise unexpectedly!
- Include them in mailed correspondence
- Display them prominently at your business location
- Bring them to networking events and trade shows
- Add a QR code linking to your website for those who want digital information
Remember, a brochure is an investment in your business. Take the time to get it right, and it will serve as a powerful marketing tool that keeps working long after you’ve handed it out.
Happy Printing!
