Why summer is prime time to start the printing?
Summer isn’t just for mangoes and vacations – it’s when people shop more, travel more and attend more events. For small businesses, that’s opportunity dripping with potential (like an ice cream cone in May).
Whether you’re a café, boutique, startup or event brand, here’s your Summer Survival Kit with print essentials that’ll help you:
– Boost visibility
– Beat the (competition) heat
– Leave a lasting impression
Let’s pack that kit!
1. Custom Printed Caps
Branding meets sun protection.
– Perfect giveaway for summer events or team outings
– Custom print your logo or quirky slogan
– Practical and Instagrammable
Pro Tip: Run a “Cool Cap Selfie” contest for your customers wearing your brand cap = user-generated content + free promo!
2. Branded Cotton Tote Bags
Replace plastic, carry your brand everywhere.
Why it’s hot (in a good way):
– Sustainable, reusable and oh-so-trendy
– Works great at pop-up stores, summer exhibitions and local deliveries
3. Bottle Labels that Stick
For juice bars, wellness brands and café chains.
Summer = drinks and drinks = bottles = branding opportunity.
– Waterproof labels with vibrant summer-themed designs
– Add QR codes for menus or offers
– Great for kombucha, cold brew, mocktails and more
4. Event Danglers
Make your brand swing into every selfie.
Whether it’s a summer fair, retail event or mall activation – danglers make heads turn.
– Custom shapes (popsicles? sunglasses?!)
– Bright, bold prints that grab eyeballs
– Use them at billing counters, inside lifts or at canopy stalls
5. Flyers & Posters
Don’t underestimate the old-school charm / your summer hype squad of a good-looking poster.
– Announce Summer Sales, Workshops, Events, Menu Specials
– Choose bold summer palettes: yellow, coral, teal
– Print double-sided flyers with discount codes or maps
6. Custom Printed Combo Gifts
Planning corporate gifts or loyalty rewards?
– Printed Mugs + Tote Bags = Summer starter pack
– Add a greeting card with your brand voice
– Wrap it in branded kraft envelopes or boxes
Because nothing says “We value you” like something that isn’t a plain ol’ coupon code.
Some useful design tip for your collaterals
1. Go minimal with Copy : People are scrolling fast and sweating hard — they don’t have time to read essays.. Use punchy headlines, bold CTAs, and let your visuals do the talking.Example: Instead of “We have exciting summer deals you can’t miss!”
Try: “SIZZLING DEALS. CHILL VIBES. SHOP NOW.
2. Be wise with color selection: Outdoor prints can get washed out under harsh sunlight. Use high-contrast colors — like coral on navy or teal on white – so your text doesn’t fade into the background.
3. Opt for better finishes: Glossy prints can reflect too much light, making text hard to read. Matte finishes reduce glare and are easier on the eyes — especially for posters, menus or flyers in open areas.
4. Use Summer-Themed Icons: Add small, seasonal design elements like: Sunglasses, Ice cream cones, Beach waves, Citrus slices. These instantly evoke summer without needing to say a word.
Summer’s heating up. Is your brand ready to shine? Let Printo be your cool partner-in-print. Whether it’s 10 custom mugs or 1000 flyers, we’ve got your back (and your branding).
Explore Summer Essentials on Printo👉https://bit.ly/4jwvtpP
Need help picking the right combo? Just hit us up on [email protected] or call at +91-9513734374. Our team’s cooler than a kulfi cart on a summer day! 😛
